Badenoch says Labour ‘just want a better salesman’. It would be a good start

Starmer has a reasonable list of achievements in power but has undermined himself with a lack of political storytelling

Net migration down by three-quarters, the biggest fall in NHS waiting lists for 17 years, knife crime cut by 10%, the economy growing the fastest in the G7, rising wages, energy bills and petrol prices held down, the biggest sustained rise in defence spending since the cold war, a massive expansion of free childcare ...

If Keir Starmer did tub-thumping lists of Labour's achievements in the style of Gordon Brown, he would not actually have a shortage of things to talk about.