AI ‘content creators’ are getting harder to spot
Aitana Lopez, AI avatar by creative agency The Clueless. | Image: The CluelessThis is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on AI confusion, follow Robert Hart. The Stepback arrives in our subscribers' inboxes at 8AM ET. Opt in for The Stepback here.
How it startedAt first, AI influencers were relatively easy to identify - and to ignore. Aside from the occasional bursts of hype, they didn't seem to change much about the way social media worked. The earliest virtual influencers - Lil Miquela with her blunt fringe and freckles, Imma with her bubblegum pink bob, and Shudu Gram with her flawless complexion - were obviously digital productions. Collaborations ...