Meta ditches Muse Image AI feature because it ‘misses the mark’ on users’ privacy

Meta was criticised for feature launched on Tuesday that automatically lets users generate images using content from public Instagram accounts

Meta has said it is discontinuing an AI feature launched this week that allowed users to generate images using public Instagram accounts, after drawing widespread criticism over privacy concerns, including from a Hollywood union.

Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way," Meta said in a statement.