OnePlus Is Reportedly Shutting Down In the US, Europe

OnePlus will reportedly announce this week that it is shutting down its brand in the U.S. and Europe, following months of signs that parent company Oppo was winding down the brand's global presence. India and China are reportedly unaffected, but it's unclear whether Oppo will replace the brand directly in those markets. The move also raises questions about future support for existing OnePlus users. 9to5Google reports: WinFuture reports that OnePlus is gearing up for an official withdrawal from the U.S. and European markets, with the announcement due in the "coming days" this week. Closed-door press conferences have apparently happened, with no details shared on the exact reason OnePlus as a brand is shutting down in these markets. India and China are, as far as this report claims, not affected. The report, citing "well-informed sources," notes that this OnePlus announcement will come amid "fundamental changes" to Oppo's strategy, but the big point here is the global death of OnePlus.

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