Netflix says around 300 titles used generative AI
A scene from The American Experiment, one of the Netflix titles to use generative AI | Image: NetflixNetflix says roughly 300 titles on its platform used generative AI, most of which occurred in post-production. The streaming service revealed the news in its second-quarter earnings report released on Thursday, saying it's "increasingly leveraging these tools to deliver higher quality output more quickly and at a lower cost."
It also provided some examples of titles that used AI, including The American Experiment, Glory, and Brasil 70: A Saga do Tri. These shows used the technology to "create highly complex sequences," including "enhanced crowds, historical battle sequences, and worldbuilding establishing shots." During Netflix's call with ...