EU Forces Google To Share Search Data, Open Android To Rivals

The EU is imposing new rules requiring Google to share anonymized search data and open up Android to rival AI companies. "Thanks to these measures, we hope to see emerging alternatives to Google Search and Google's AI services, such as Gemini, and that users in the EU can enjoy greater choice of services," Henna Virkkunen, an executive vice president at the European Commission overseeing tech, said. The Associated Press reports: In issuing the two new rules, the commission said it found that AI agents not made by Google were unable to function on Android phones at the same level as Google's Gemini. Google must now allow voice-activation of these alternative AI agents and enable them to run background tasks like booking restaurants via third-party apps. By January 2027, Google must also begin sharing anonymized search data with some rivals. The commission said the move is meant to level the playing field since Google controls a vast trove of user data that no competitor can match. Google argues the measures could weaken privacy and security by exposing user searches and reducing safeguards around third-party AI assistants. "Europeans' private searches would be exposed to unfamiliar companies, without adequate anonymization of the data and without user knowledge or consent," said Kent Walker, president of global affairs for Google and Alphabet. "This would weaken citizens' privacy, risk business trade secrets, and endanger national security."

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