Peacock to Be Included With YouTube Premium In Major Streaming Tie-Up

YouTube Premium will include Peacock Premium at no extra charge beginning in early 2027. "The deal brings a slew of premium content to the [$15.99 per month] YouTube Premium subscription, including live sports like the NFL, NBA and MLB and entertainment like Law & Order, Saturday Night Live and Love Island," reports The Hollywood Reporter. "It also has the potential to dramatically scale Peacock, which remains smaller than many of its streaming competitors." From the report: Peacock has 48 million subscribers, while YouTube Premium and YouTube Music have a combined 125 million subscribers, though they don't break out how many each of those offerings have. The agreement, which expands on the deal the company inked with YouTube parent company Google last year, will also extend the entertainment company's programming deal with YouTube TV, while bringing some of YouTube's offerings to Comcast Xfinity and Xumo platforms. There's also a notable sports and production element to the deal, with NBC Sports agreeing to stream some live sporting events on its YouTube channels, and with NBC agreeing to serve as the production partner for select live events on YouTube. YouTube will also bundle some of the company's International streaming offerings like Universal+ and Hayu in select markets.

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