BMWs are showing a commercial at startup
by Gail Sherman from Boing Boing on (#77GMC)
Late-model BMW owners are starting up their cars to find a commercial for Spider-Man: Brand New Day.
Responding to a request for information about the ad from The Autopian, BMW confirmed the animation is part of a broader partnership with the film:
"A few of our vehicles - including the BMW iX3 - were in the film, and a special edition iX3 was featured on the red carpet during last night's premiere in Los Angeles."
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