The Rebrand Registry tracks Microsoft's endless brand gyrations
by Rob Beschizza from Boing Boing on (#77YYJ)
Google regularly murders fine products and leaves them for others to bury. Microsoft, though, just renames theirs constantly. The Rebrand Registry now exists to help us keep track of Redmond's insatiable taste for fresh paint.
Compare current and former product names, see how long each identity lasted, and follow the evidence behind every transition.
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