Roblox Is Cracking Down On Games That Reward Kids For Doomscrolling

Roblox is restricting games that reward younger players for endlessly consuming autoplaying media feeds. The new restrictions are specifically targeting Roblox experiences like "Steal an Egg," which encouraged players to watch TikTok-style clips for in-game benefits. "Roblox's official alert does not expressly mention SAE, but the new policy is most certainly targeting the viral game first and foremost," reports TechSpot. From the report: The company said games that reward ongoing media consumption are now unavailable to players with a Roblox Kids (ages 5 to 8) or Roblox Select (ages 9 to 15) account. The policy will affect games designed to combine media feeds, autoplay, infinite scrolling, and systems that reward players for doomscrolling through TikTok videos of questionable value. "Steal an Egg" fits perfectly into this new category. The game tasks players with raising eggs, but they can also steal eggs from other NPCs. Players are incentivized to increase their characters' speed either by spending in-game currency (Robux) or by watching a video feed on a virtual treadmill. "Steal an Egg" was recently removed from Roblox but is now back in the store without its troublesome video-feed feature. [...] Roblox also highlights that the new anti-doomscrolling restriction does not apply to the rewarded video ads feature, which rewards players for watching a short clip but does not include autoplay or other infinite-scroll-like design choices.

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