MapQuest's App Surges to No. 1 In Navigation After Refusing to Rename Lake Ontario

MapQuest's refusal to rename Lake Ontario as "Lake America" has sent its app surging up the charts, making it the No. 1 navigation app in the U.S. and driving "hundreds of thousands" of new downloads. In contrast, Google Maps announced on Saturday that it was complying with the Trump administration's name change. TechCrunch reports: The "OG of online mapping," as the company calls itself, announced on Thursday that it would not change the name of Lake Ontario on its maps to Lake America, despite Trump's executive order directing the U.S. Department of the Interior to update the lake's name in the U.S. geographic naming service. As a result, MapQuest's mobile app downloads soared, sending the iOS app to the No. 4 position on the U.S. App Store's Top Charts for apps (not including games) as of Monday morning on the U.S. east coast. MapQuest also reached the No. 8 position overall in the U.S. App Store across both apps and games, and it became the No. 1 Navigation app in the United States. In Canada's App Store, the app reached No. 2 overall as of Sunday evening. The 30-year-old company remarked that it received "hundreds of thousands" of new downloads since its decision to keep the name Lake Ontario in place, and saw its app's usage climb to 50 times above its normal levels. "We took the same approach we did with the Gulf of Mexico: be part of the conversation, and give people an app that keeps the names they're familiar with," said Doug Berger, general manager of MapQuest, in a statement. "Hundreds of thousands of people signaled to us this weekend that we got it right by downloading our app."

Read more of this story at Slashdot.