How a Brilliantly Absurd Marketing Campaign for Cereal Became One of Canada’s Greatest Inside Jokes
by Lori Dorn from Laughing Squid on (#7848W)
Tod Maffin explored how a very clever marketing campaign for the Canadian cereal Shreddies became a national inside joke after Ogilvy & Mather Toronto rotated the square cereal 45 degrees and marketed the unchanged product as Diamond Shreddies".
How a Canadian intern created the world's greatest marketing campaign.
Maffin further explained how Ogilvy & Mather Toronto extended the joke for months through deadpan ads, real focus groups, and limited-edition packaging.
The Diamond Shreddies' Adsvia Neatorama
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The post How a Brilliantly Absurd Marketing Campaign for Cereal Became One of Canada's Greatest Inside Jokes was originally published on Laughing Squid.