Article 789BY Apple brought ceramic back for the Series 12

Apple brought ceramic back for the Series 12

by
Cameron Faulkner
from The Verge on (#789BY)
apple-event-september-2026-379-10-49-53.jpg?quality=90&strip=all&crop=0,0,100,100The new ceramic colors: pearl white and night blue. | Image: The Verge via Apple

The Apple Watch Series 12 is launching with a ceramic option, making it the company's first wearable since 2019's Series 5 that can be configured with the pricey, scratch-resistant material. It can be configured with either pearl white or night blue ceramic finishes, and it starts at $899, going up to $949 if you purchase the 46mm size.

While Apple didn't resurrect its "Apple Watch Edition" branding for the Series 12 (it stopped using the name in a forward-facing manner when the Series 4 launched), the new ceramic option is similarly made for high rollers who won't mind shelling out far more than the Series 12's $399 starting price.

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