Children's apps maker Toca Boca gets into video with Sesame Street veteran
by Stuart Dredge from Technology | The Guardian on (#78JJ)
After 85m downloads of its apps, Swedish company will explore the booming world of online entertainment for kids: 'It's an almost blank piece of paper'
Tens of millions of parents are familiar with the children's apps made by Swedish firm Toca Boca. Now it's hoping to capitalise on that reputation as it explores the worlds of TV and video.
The company is launching a new video division, based in New York and headed up by J Milligan, who previously worked as creative director of Sesame Street parent company Sesame Workshop's content innovation lab.
Related: 'Traditional TV viewing for teens and tweens is dead. Not dying. Dead.'
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