Despite the teething issues, Dyson’s Camerajet toothbrush packs in a lot of clever tech – but is it worth £420?

Dyson's first electric toothbrush watches you brush and flosses for you, but there are far cheaper ways to get an effective clean

The best electric toothbrushes for every budget

When Dyson announced it was entering the toothbrush market, the world responded almost as one: Four hundred and twenty pounds? For a toothbrush!?"

No, it wasn't a stray decimal point - or if it was, Dyson is doubling down and leaning into the mistake. Unlike high-end brushes from Oral-B or Philips Sonicare, where the recommended" in recommended retail price" is doing a heroic amount of heavy lifting given the frequent discounts, the Dyson CameraJet will actually set you back 419.99.