USOPC considering plan to sell stake in Team USA as LA Olympics approach

• US set to host Summer and Winter Olympics

• USOPC CEO says business model in early stages

The US Olympic and Paralympic Committee (USOPC) is in the advanced stages of setting up an entity to sell a stake in the commercial rights for Team USA in return for capital, according to multiple reports.

Any deal would mark a significant shift for the USOPC, a non-profit organization that, unlike many national Olympic committees, relies heavily on sponsorships, licensing and other commercial revenue streams rather than government funding.