How Scott Colom won deep-red Mississippi with little help from Democrats

Democrat chatted up people at hair salons, colleges and at Trump rallies to become Mississippi's first Black senator since Reconstruction

The ad is simple, less than half a minute long, but many say it was the moment the nation took notice of Mississippi's US Senate race.

In it, the incumbent Republican senator Cindy Hyde-Smith, a cattle farmer, answers a reporter's question about the rising price of beef: You know, you have so many proteins to choose from," she says.