Facebook gets 4bn daily video views and is 'excited' about potential for ads
by Stuart Dredge from Technology | The Guardian on (#7MWT)
Social network says more than 1m small businesses have posted videos and bought advertising as a result
Facebook videos were being watched more than 1bn times a day at the peak of the ice bucket challenge craze in the summer of 2014. Six months on, that figure has quadrupled to 4bn daily views.
The social network's chief executive Mark Zuckerberg revealed the latest figure in his company's earnings call with analysts, after announcing Facebook's latest quarterly financial results.
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