Britney Spears to follow Kim Kardashian by launching her own mobile game
by Stuart Dredge from Technology | The Guardian on (#841J)
Glu Mobile has made nearly $100m from its first celebrity game, with Spears and Katy Perry in its future plans to repeat the success
Oops, can they do it again? Games firm Glu Mobile has made nearly $100m from its Kim Kardashian: Hollywood mobile game, and now it is hoping to repeat the success with Britney Spears.
The publisher has signed an eight-year licensing deal with the musician to make an official mobile game "featuring the voice, likeness, and creative influence of Ms. Spears" that will launch in the first half of 2016.
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