Fitbit IPO: plans to raise $100m to pursue 'corporate health' services
by Chris Johnston from Technology | The Guardian on (#8MMT)
The eight-year old fitness tracking firm acknowledges competition from Apple and others, but still values its business at $1.2bn
Technology firm Fitbit is taking advantage of the rapidly expanding market for connected health and fitness by launching its business on the New York Stock Exchange, it announced on Thursday night.
Planning to sell shares worth up to $100m (64m), the San Francisco-based fitness band maker will list its shares on the New York Stock Exchange under the symbol "FIT".
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