Article 9HFX Swipe right to buy: Tinder starts selling music with discounted Zedd album

Swipe right to buy: Tinder starts selling music with discounted Zedd album

by
Stuart Dredge
from Technology | The Guardian on (#9HFX)

Dating app is experimenting with music download sales, shortly after driving more than a million fans to watch artist Jason Derulo's latest video

In 2015, you can watch news on Snapchat, watch comedy clips on Spotify, and send money to friends in Facebook Messenger. So the news that you can now buy albums on Tinder shouldn't come as a big surprise.

Well, album in the singular. Tinder is selling the latest album by dance musician Zedd, in what looks like an experiment for an expansion of advertising (and shopping) within the dating app.

Related: Tinder hits back at research claiming 42% of its users have partners

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