Spotify responds to Apple Music by revealing it now has 75m active users

And 20m of them are paying for the streaming service as its conversion rate creeps upwards at a time of intense debate about 'freemium' music

Music streaming service Spotify has upped its public numbers, announcing that it now has 75 million active users, with 20 million of them paying for its premium subscription tier.

That's a rise from the previous figures - 60 million active users and 15 million subscribers - announced by the company in January. The announcement's timing is no coincidence, coming days after Apple unveiled its rival Apple Music service.