Snapchat boss makes 'don't be creepy' pledge
by Chris Johnston from Technology | The Guardian on (#C2D8)
Evan Spiegel extolls the vitrues of advertising that 'fits the context of the story' rather than pre-rolls or banner ads
Google's motto, lest we forget, is "Don't be evil". It seems that Snapchat's catchphrase might now be summed up as "Don't be creepy".
Evan Spiegel, the 24-year-old chief executive of the messaging app, has told a gathering of advertising types that he and his colleagues "really care about not being creepy".
Continue reading...