The ethics of AI: how to stop your robot cooking your cat

By tracking how people live their values, businesses can and must instil ethical frameworks into the technologies of the future

At a time when most media surrounding artificial intelligence are focused on wondering when machines will become self-aware, a larger question is which ethical frameworks should guide this autonomous evolution.

Personalisation algorithms scrutinise human behaviour to a molecular level and define, by our actions, what values we're living on a daily and even momentary basis. But when it comes to questions of consciousness, spirituality and wellbeing, it's only by becoming self-aware that we will be able to define humanity within the environment of mechanised sentience.