Daily Mail, WPP and Snapchat to launch native advertising agency
by Mark Sweney from Technology | The Guardian on (#C4XD)
Sir Martin Sorrell's marketing services group joins newspaper and tech company in new venture that aims to work across media and ad industry
The Daily Mail, Sir Martin Sorrell's WPP and Snapchat are to launch an agency to cash in on the rise of native advertising.
The agency will launch in the US first with the expectation it will later roll out to international offices.
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