Watch out Siri: Amazon turns page on future of voice assistants with Alexa

E-commerce firm releases voice control system into the wild, taking a very different approach to Apple, Microsoft and Google

Have you ever wished you could turn the page on your Kindle without having to touch it? Soon you may be able to by simply speaking to it.

Amazon has released its voice-controlled personal assistant, Alexa, from its speaker cage and is encouraging everyone from corporations to hobbyists to build it into their next projects.