Article CTNM Microsoft transfers map business to Uber and display advertising to AOL

Microsoft transfers map business to Uber and display advertising to AOL

by
Reuters in Seattle
from Technology | The Guardian on (#CTNM)

AOL to make Bing its main search engine and take over selling ads on Microsoft sites, while Uber rather than in-house division will supply maps

Microsoft is to hand over its display advertising business to AOL and sell some map-generating technology to Uber as it slims down money-losing online operations.

Microsoft is expected instead to focus on its growing search advertising business based on the Bing search engine, and displaying maps on its Windows devices rather than generating the maps themselves.

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