Would you trust your Uber driver to give you first aid?

Tech companies are looking to provide your healthcare, from an app to help with insomnia to a taxi service for kidney patients

One of the winning ideas at this year's Future Lions student ad contest in Cannes suggested that Uber may be your best bet for first-response medical care in the future.

The team from the Fondazione Accademia di Comunicazione in Milan wrote: "In large cities the average response time for emergency services is more than seven minutes, which can be the difference between life and death." Uber cars, by contrast, can arrive at a location in about three minutes. The students suggest a programme to provide Uber drivers with certified first aid training and lifesaving first aid kits. When an ambulance is called, the closest Uber car is notified and the driver can provide first aid until the ambulance arrives.