The making of Wattam: 'It's about how you play with the system'

Robin Hunicke, producer of Journey, on the joyous celebration of friendship and intuition she has developed with Katamari creator Keita Takahashi

Robin Hunicke, the CEO of San Francisco-based game studio Funomena, is kind of worried. We're standing in a corner of the Los Angeles convention centre amid the cacophany of the E3 games expo. Metres away, a large crowd has gathered around the game she has brought to show off. It is called Wattam. It is not a typical E3 game. There are no guns, there is no dark, cyberpunk imagery. On the screen a small group of apples is being chased by a toilet.

"I'm the first to say: 'I don't know if you've noticed, but the person running this company has no idea what she's doing,'" says Hunicke. "I've never been a CEO before, I literally have no experience in marketing or PR. I have a very weird feeling about being on camera. I may not be the best person. I may not be cut out for this job."