OnePlus: setting its sights on changing the world with affordable smartphones

With the launch of its OnePlus 2 model imminent, company co-founder Carl Pei explains why scale will allow it to work with the 'best-in-class'

Carl Pei has an ambition: to have 100 million users of his OnePlus smartphones. But he says it's not just self interest which is driving him, he wants to create a platform that will help its users to do good.

"If there's an earthquake, we can nudge them to donate money, or help in some other way, to get free credits on their OnePlus account. Or some other incentive," he says.