Apple stock continues tumble despite better-than-expected earnings

Shares off 5% before lunchtime on Wednesday even in face of Apple Watch's likely $1bn sales as analysts say investors are spoiled by company's success

Apple stock fell down and stayed down Wednesday morning, as investors seemed disappointed by another set of record-breaking results and a lack of fireworks over Apple Watch sales figures. The stock was off by 5% before lunchtime.

Analysts said Apple's investors are frankly spoiled. "The sharp plunge in the stock price can partly be attributed to the company missing projections for iPhone shipments and revenue forecasts, but is largely due to the fact that investors had become accustomed to significant earnings beats by Apple," wrote James Chen, senior market analyst to City Index.