Google+ team kills full-screen mobile ads, hopes others will follow
by from Techreport on (#FANN)
Full-page ads on the Internet are like commercial breaks in TV programs-see one, and it's time to flip around and see what else is out there. On smartphones and tablets, many websites present full-page ads to try to get users to download native apps. Google has published the results of an informal study on the performance of these interstitial ads for its own Google+ native app, based on data gathered in July 2014, and the results are surprising.
The study found that only 9% of users clicked through the advertisement to head over to the the app. Just because somebody clicked through the ad doesn't mean they also downloaded the app, however: Google+ is installed on many Android phones ...