Our charity's gaming-style video helps show conflict through a child's eye

Instead of shock tactics War Child aims to reflect the reality of what children in war zones witness and experience as part of their daily lives

The reality of what children face in conflict emergencies is stark, shocking and unacceptable. And, when campaigning about this issue, you have a choice: relay the facts or convey a story.

While the first option is educational, the second is motivational. And, if it is to have an impact, an advocacy campaign has to do the latter. For us at War Child, it is about promoting children's voices that are neglected.