It’s fast, global, engaged and influential – so why isn’t Twitter flying?

While Facebook and Snapchat soar, the most immediate social media channel in the world has many experts worried

How many tech companies are saddled with the problem of enjoying global fame but struggling with lacklustre performance? Not Facebook, which revealed in its results that it has nearly 1.5 billion users logging in each month around the world. Twitter, however, is an example where participation is lagging behind reputation.

The company built around text-message-length "tweets" announced in its own quarterly results last week that it has 304 million monthly active users (MAUs), who logged in at least once a month in the past quarter. That figure was up only 0.7% from the previous quarter, while the figure for MAUs in the US stayed stubbornly at 65 million.

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