Privacy pressure group EFF announces stronger Do Not Track standard

Disconnect and Adblock joins Electronic Frontier Foundation in coalition hoping to pressure advertisers to obey user preferences on tracking

A coalition lead by the US privacy pressure group the Electronic Frontier Foundation has announced a stronger Do Not Track standard (DNT), which it says is needed as current schemes allow advertisers to still track users who have opted out.

The idea of a DNT setting within desktop browsers has been in the works for a decade. Most mainstream browsers support it, sending a DNT message to the websites the users visit, with Microsoft's latest browser, Edge, the exception. But following a user's DNT choice is voluntary, allowing sites and advertisers to simply ignore it.