Apple Music has 11m listeners five weeks after launching

Spotify rival is still in its free trial period, so the real crunch will come when those users are prompted to pay

Apple's new music streaming service, Apple Music, has attracted 11 million trialists since its launch at the end of June, the company has announced.

The figure was revealed by Apple executive Eddy Cue in an interview with USA Today. "We're thrilled with the numbers so far," said Cue, who added that 2m of those trialists have opted for the service's family plan rather than an individual account.