Two-thirds of UK's Netflix and Amazon users don't watch their original shows

More British online TV subscribers say they view films or US shows than exclusive programmes such as House of Cards or Orange is the New Black

Two-thirds of online TV subscribers in the UK say they don't watch original shows such as House of Cards or Transparent that have cost their providers millions to commission.

The two biggest online TV services in the UK, Netflix and Amazon's Prime Instant Video, have invested heavily in original programming in a bid to attract more subscribers. Amazon recently struck a 160m deal to create a new show with former Top Gear stars Jeremy Clarkson, Richard Hammond and James May.