Bigger than X Factor: YouTube channel Little Baby Bum moves into toys
by Stuart Dredge from on (#GYDQ)
British children's channel makes first merch move fuelled by 3.6bn views, with ambitions to overtake One Direction on YouTube by Christmas
Fresh from overtaking Ed Sheeran, the BBC and X Factor in YouTube's all-time video views chart, children's nursery-rhymes channel Little Baby Bum is moving into the toys market.
Its videos have been watched more than 3.6bn times since it was launched in 2011 by a UK-based couple, and is currently one of the top five channels on Google's online videos service.
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