Apple Music boasted of 11 million users – but half have already tuned out
by Sam Thielman in New York from Technology | The Guardian on (#HRZT)
Survey finds two-thirds of customers likely to pay for service after free trial ends but 61% turn off auto-renewal option
Just over half the people who sampled Apple Music have stuck around to use the service regularly, a study by music industry analytics firm MusicWatch has found. Apple recently took a victory lap for hitting the 11 million user mark among people who had sampled its new service, which is meant to compete with similar offerings from Spotify and Pandora. But 48% of those users aren't there any more.
Related: Apple Music has 11m listeners five weeks after launching
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