Forget Etsy – app Tictail wants to democratize e-commerce

A small-business sales platform, Tictail is positioning itself as an open digital marketplace for entrepreneurs all over the world

Modern day entrepreneurs face a unique dilemma when trying to break into the marketplace: what if their product is not artisanal enough?

Thanks to Etsy, which enforces strict maker requirements about the items sold through its platform, e-commerce has seen a resurgence of handmade products. This focus on artisanal inventory leaves many small businesses at a loss when it comes to marketing their goods online. Tictail, a Swedish startup, hopes to change that by opening its e-commerce site to small business owners around the world - artisans or not.