Swatch CEO: Apple Watch is ‘interesting toy’ that can't last more than 24 hours
by Samuel Gibbs from Technology | The Guardian on (#J9FV)
Chief executive of Swiss watchmaking group says its smartwatches will last nine months per battery and not collect user data
The chief executive of watchmaking corporation Swatch has dismissed the Apple Watch as an "interesting toy", as he set out the company's smartwatch plans.
Nick Hayek Jr said that later this year Swatch will sell smartwatches that last nine months per battery. The company launched its first smartwatch in 2003 in partnership with Microsoft, and have sold connected watches since 1996.
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