Moshi Monsters and Bin Weevils rapped for promoting subscriptions to children

Online games sites breached UK advertising standards on social responsibility, as well as direct exhortation and parental authority, rules watchdog

Two of the UK's most prominent children's websites, Moshi Monsters and Bin Weevils, have been rapped by the Advertising Standards Authority (ASA) for promoting paid subscriptions to their players.

Both sites, which offer a blend of games, character customisation and social features, were ruled to have breached the UK's "CAP Code" advertising standards on social responsibility, as well as direct exhortation and parental authority.