Taking the fun out of it: should climate campaigns give hedonism a free pass?

Environmental campaigns targeting fun things like holidays and Christmas lights are doomed to fail. For now, enjoyment should be exempt from the carbon audit

I remember the worst idea for a climate change campaign I've ever heard.

It was November 2008, and a well-meaning friend - having just discovered how much household energy bills can rise at Christmas with all the extra lighting in use - suggested that the wastefulness of the festive season could be a great "hook" for getting people thinking about energy consumption.