Article JP77 Vine hopes video creators will snap to the beat of its new music features

Vine hopes video creators will snap to the beat of its new music features

by
Stuart Dredge
from Technology | The Guardian on (#JP77)
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Twitter's six-second looping videos app will now help users add music to their clips: but for artists this means promotion not payments

Vine has already been a launchpad to stardom for musicians like Shawn Mendes, whose six-second loops on Twitter's video-sharing app propelled him to a major record deal, chart-topping sales and a tour with Taylor Swift.

Where Mendes and fellow Viners Jack & Jack and Us the Duo have blazed a trail, other musicians are following. Now Vine is making music even more of a priority with new features within its app.

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