Fake BBC news article used to lure players to games site
by Mark Sweney from Technology | The Guardian on (#K5W7)
ASA reprimands RockyFroggy, where users can play games to win prizes, after it ran an advertorial using a web domain similar to that of the BBC
The UK advertising watchdog has reprimanded a games website for using a fake BBC news article to try and attract players.
RockyFroggy, a site where users can play games to win prizes, ran an advertorial using a web domain similar to that of the BBC and a style that mimicked the corporation's news stories.
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