Article KEZ2 Why is Apple customers' appetite for its products insatiable?

Why is Apple customers' appetite for its products insatiable?

by
Charles Arthur
from Technology | The Guardian on (#KEZ2)

Apple's latest launch event next week is unlikely to surprise - the real conundrum is how the company convinces people to keep on buying

"Siri, give us a hint," said Apple's invitation to its media event next Wednesday. But few needed a hint to know that the chief executive, Tim Cook, will unveil new phones and iPhone software, plus a greatly improved Apple TV set-top box controlled via Siri, Apple's voice-activated system.

Related: Will Apple reveal the iPhone 6S on 9 September? Siri drops hints

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