BT steps up sport and drama as it tussles with Sky for customers
by Jasper Jackson from Technology | The Guardian on (#KM4G)
As telecoms and TV customers interwine, rivals spend more on sporting rights and programming
When the group stages of the Champions League kick off next week, anyone turning to ITV to catch a game will be disappointed.
This season's top European club tournament (and its little brother, the Europa League) will only air on BT Sport after BT paid almost 900m for exclusive rights over three seasons, more than double the 400m Sky and ITV had paid for shared rights for the previous three years.
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