Instagram advertising goes global with new TV-style formats

Facebook-owned photo-sharing platform rolls out ad service to 38 markets and adds new formats including landscape-shaped photo and video

Instagram is to hugely expand its advertising capability from eight to 38 markets, and has unveiled a new TV-style 30-second video ad format.

The Facebook-owned photo-sharing service has unveiled a major expansion of its ad operation, to countries including Italy, Spain, Mexico, India and South Korea, with the global rollout complete by the end of this month.