Apple's iPhone event had record number of women on stage, but why did it Photoshop one?

Choosing to 'fix' a model's smile undermined Apple's progress on gender representation and showed that the tech industry still has a very long way to go

After years of Apple events starring the same four-person executive team, of Craig Federighi, Eddy Cue, Phil Schiller and Tim Cook, the absence of any female representation on stage had started to be a running joke - albeit not a funny one.

Even after the hiring of Burberry's Angela Ahrendts to head up the company's retail operation in 2014, the biggest company in the world still managed to run overwhelmingly male-dominated keynotes. At the company's WWDC event in June 2014, and at the launch of the iPhones 6 and Apple Watch, no women were on stage at all.