Is it safe to turn your children into YouTube stars?

The rise of family vlogging has seen new mums and dads turn the lives of their kids into an online spectacle. But can they be sure this isn't harming them?

By now, you know Zoella. When you hear the word "vlogger", her squeaky-clean, baby-faced brand is exactly what comes to mind. But vloggers are varied. Older, rounder and balder individuals have also amassed millions of views, subscribers, and pounds on YouTube. But they don't do it by filming 20-minute lipstick reviews. Instead, they film their children.

The daily vlogging of family life is nothing new. The Shaytards, an American family with five children and over 3.7 million YouTube subscribers, have recorded every day of their lives for the past eight years. But family vlogging is on the rise and hundreds of Britons are now copying the Shaytards.